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By Matthew Nicholson, Correspondent
For as long as Menifee has been a city, locals have relied on one trusted shop for all their two-wheeled needs: Menifee Bicycles. Founded in 1982 by Scott Cooper and his son Craig, the shop has grown into a three-generation family operation that now includes Craig’s daughter, Tina.
More than 40 years later, Menifee Bicycles remains one of the community’s most enduring small businesses, known for its reliability, friendly service, and a reputation built on hundreds of glowing customer reviews. Today, the shop’s legacy of trust continues as it embraces the future of cycling while staying true to its roots.
A Story Built on Passion and Experience
From serving as the bike club president in high school to accumulating 45 years in the bicycle industry, cycling has always been a part of owner Craig Cooper’s life. Craig’s career has focused on helping people enjoy riding, both safely and confidently.
That commitment to service and expertise has shaped Menifee Bicycles into a cornerstone of the community. Patrons who step through the doors immediately understand why the shop was named Small Business of the Year by the 67th Assembly District and praised repeatedly by city leaders.
Menifee Mayor Bill Zimmerman once described the shop as a “longstanding small business that goes above and beyond.” Adding that, “They are constantly giving back to our youth, our schools, and our nonprofits.”
A Shop That Gives Back
Community involvement is woven into the heart of Menifee Bicycles. Some of their most meaningful work includes:
- Working with law enforcement and schools to educate kids on e-bike safety topics
- Supporting non-profits and youth organizations
- Partnering with Odyssey Teams, which has helped deliver 30,000+ bikes to kids worldwide
These efforts reinforce the shop’s reputation as a business that deeply cares about the community it serves.
Reliability, Service, and Selection
- Longevity: 43 years as Menifee’s go-to bike shop
- Great Reviews: A long history of satisfied riders
- Prompt, Skilled Repairs: Service on all brands, completed quickly and expertly.
- Massive Selection: From kids’ bikes and mountain bikes to the latest e-bike models.
Whether it’s a simple tune-up, brake work, or a full drivetrain overhaul, the Menifee Bicycles service team handles it all. The shop also provides helpful bicycle care tips on its website, making it easier for riders to maintain their bikes between visits.
Menifee Bicycles Leads the Way
The shop now carries over 100 e-bikes in stock, giving customers an unmatched range of options. From commuter models to off-road and long-range e-bikes, patrons are sure to find exactly what they’re looking for. Popular additions like the E-Ride Pro Mini and MacFox have been featured on the company’s social media pages and have drawn attention from riders across Riverside County.
Locally Owned, Locally Loved
With more than four decades of experience, three generations of family leadership, and a commitment to both tradition and innovation, Menifee Bicycles continues to raise the bar for what a local bike shop can be.
Whether you’re exploring e-bikes for the first time, upgrading your current ride, or in need of a quick and reliable tune-up, the team at Menifee Bicycles is ready to help.
Stop by, test ride a bike, learn about safety, or get your bicycle ready for your next adventure.
Store Hours:
Mon-Fri: 9 a.m. – 7 p.m.
Sat: 9 a.m. – 6 p.m.
Sun: 10 a.m. – 6 p.m.
951-672-1637
1 thought on “Menifee Bicycles: A Family Legacy Rides into the Future”
Nice story to a young man who always treated the cycles with love and respect. It’s been years now since we rode, got to old, but will never forget you. Dave and Linda Barr
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