Urbane Cafe, Fishbone Seafood to join Center Pointe

      An aerial photo shows the location of Center Pointe, which will house Urbane Cafe and Fishbone Seafood.

News release from the City of Menifee:

MENIFEE -- Center Pointe, a newly constructed commercial plaza at Newport Road and Calle Tomas in the City of Menifee, announced two new tenants, Urbane Café and Fishbone Seafood, that developer Tourmaline Capital inked as additions to the plaza.

The new tenants plan to open in early 2022 and will add to the dynamic lineup in the 73,000-square-foot retail center, bringing fresh, healthy, and diverse dining options to an economic regional hub of Southwest Riverside County.

Urbane Café’s expansion to Menifee will be the restaurant’s second location to open in Southwest Riverside County, among 20 locations throughout Central and Southern California. Urban Café began in Ventura, focusing on a niche in the industry for nutritious, affordable, and delicious tasting food, centered around locally sourced ingredients, house-roasted meats, crafted sauces, and fresh bread made in-house.

Knowing Menifee’s “boomtown reputation” and expanding population, Urbane Café is excited to join the synergy of the Center Pointe Plaza.

Fishbone Seafood is a fast-casual fresh seafood restaurant and market that features southern style service and specialties. Reminiscent of the popular Friday Fish Fry that once drew families together throughout the South, Fishbone offers a variety of fried and grilled shrimp, oysters, and fish.

Dedicated to the customer experience and providing the freshest seafood available, they are setting the standard for quality and freshness in the seafood and restaurant business. Another first for Riverside County, Fishbone Seafood selected Menifee as its first location for its diverse population, high demand as a region, and business-friendly climate.

“Menifee is a premier shopping and dining destination in Southwest Riverside County, and brands are taking note. Many brands that we had actively been encouraging to join the city are capitalizing on Menifee’s incoming development opportunities. We are seeing years of conversations come to fruition and we are thrilled to have these amenities join our community,” said Gina Gonzalez, economic development director.

“Our residents and trade area are more than eager for new, fresh and unique dining experiences, and restaurants who locate in Menifee realize that their new addition here quickly becomes one of the highest performing stores for their brand.”

For more information about these new eateries, visit their websites at Urbane Cafe or Fishbone Seafood – Fresh Seafood Daily.

For more information on Center Pointe leasing and how to join the quality tenant lineup or a center in Menifee, please contact the City of Menifee’s Economic Development Department at EconDev@CityofMenifee.us or visit www.menifeebusiness.com.